Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

Abstract The effect of Web atmospheric clues on the purchase intention Jordanian shoppers has been evaluated in this study, along with interventions Website gratification. primary data collection for testing research model via a survey method performed from Jordan's capital city, namely Amman. tenure Amman is July to January 2020. Structural Equation Modeling was used analyze AMOS 22.0 software. Convergent and discriminatory legitimacy measurement estimated use confirmatory factor analysis. satisfaction component effectively negotiates impact intent purchase. Moreover, consequent caused by these preliminary factors. e-retailers marketers Jordan are able interpret influence multiple stimulating factors gained Web-related services help outcomes study. It prerogative online retailers ensure delivery strongest impacting shoppers. In context Jordanians, study establishes that managers should designate higher number resources enhance excitement value atmospherics portals. This boosts knowledge researchers having academic interest practical inclination toward aspects developing economies adds their current level regarding e-retailing buying behavior.